These videos, exercises and resources are what we put our teams through to transform them into full-fledged businesses. We invite you to not only learn from them, but to also join in and give us your feedback!
Learn how to build an effective strategy to ensure your startup learns quickly and effectively to grow into a healthy business.
Ensure your product gels with the right audience segments by honing in on your core product differentiators with these two key exercises.
Get out of the building and talk to users! You'll develop both screener to locate the most relevant people, and an interview script to ask them the right questions.
Forms and signups may not sound sexy, but they are critical to your business. Learn practical tips on removing the superfluous stuff and have effective conversations with your users to ensure they actually sign up!
Build your product for a multi-device world by learning the latest approaches and tools for responsive design.
Chock-full of practical tips to design your website and emails for optimal new user engagement and retention.
You've researched your users and developed your product… but you need people to use it! Identify common key barriers to adoption and tactics to draw people to your offerings.
Charles Hudson is sharing some wisdom on how to attack a new platform with intelligence and thought to allow developers and entrepreneurs to make the most of this fresh opportunity.
One of the most powerful ways to extend the reach of your product or service is through your users. Learn how you can develop a strong loyalty with your contributors, users and fans to develop viable growth and impact.
Social media provides unprecedented opportunities for startups to get conversations going early on with users, contributors and other stakeholders. Rachel shares best practices and tools to get you on the road to using social effectively.
Fred will show you that sales is a process that breaks down to three phases - “Qualification, Negotiation, and Close” - and he will walk you through the details of each phase.
Create a financial model and an effective set of metrics to accurately track and engineer the growth of your business.
Selecting what licensing scheme to use is critical for software companies - particularly open source ones. These attorneys from Wilson Sonsini walk through the various licensing options and provide guidance.
Our friends at Orrick, Herrington & Sutcliffe walk us through the key issues and steps you can take to prepare for unknown developments as your company hits various inflection points in its growth path.
A growing collection of presentations and brown bag talks and other presentations hosted and curated by WebFWD. These sessions cover various aspects of product development and entrepreneurship. The presenters are world-class experts from diverse disciplines.
Tools, techniques and best practices used by geo-distributed teams, from a study of Mozilla done at the Haas School of Business.
WebFWD Fellow and OpenPhoto Project founder discusses the important role APIs play in building an engaged developer community.
Community expert David Eaves outlines two key approaches for community managers to ensure positive experiences for their contributors.
Duke University professor and author invites us to consider "how the brain science of attention will transform the way we live, work and learn."
WebFWD’s program manager recaps highlights and lessons learned from the first six months (from launch to Summit), and looks ahead to 2012.
Mozillian Asa Dotzler draws from years of experience building the Firefox community to guide our teams on how to engage contributors.
ZURB Interactive Design introduces us to Foundation, their newly released open source framework for iterative and responsive design prototyping.
A user experience pioneer and thoughtful futurist with frog design looks ahead to an apps environment in which discoverability and just-in-time interaction are key.
Learn both the scientific and artistic perspectives on color and how to apply these to ensure your site best speaks to your audience.
ZURB Interactive Design lead developer describes how thoughtful flow-driven interaction design can support user conversion and other desired outcomes.
Former Mozillian and designer of Gmail and Google Calendar Kevin Fox takes us above the the weeds to key guiding principles for great design.
Jennifer Morrow aka "Boriss" debunks key myths around UX, and shows us some practical and take-no-prisoners ways to create great interface design.
The founder of both Crazy Egg & KISSmetrics shares on why you must not only understand, but act on, analytics for your website.
Learn from certified personality typing expert Jennifer Selby Long how to manage your startup's most valuable resource: energy.
Steven Levine of Fenwick & West explores various issues early-stage companies should consider when making incorporation decisions.
Larry Kane, Partner at leading startup law firm Orrick, walks us through 10 Startup Mistakes to Avoid, from a legal perspective.
Orrick, a leading law firm serving startups, walks us through their online tools helping entrepreneurs to structure financing term sheets.
Orrick Partner Larry Kane walks our teams through the differences between angel, seed and Series A rounds for early stage companies.
Dan Rosen of Highland Capital Partners shares how to effectively court investors: what to emphasize not only in the pitch, but before and after.
A legal expert on open source licensing and compliance shares strategies for mitigating risk and enabling decentralized growth.
What is creative licensing, who's using it today and why is it important for many early-stage web companies.
WebFWD mentor and litigation expert Curtis Smolar outlines tangible steps OS projects can take to protect their brands.
Enlightening and practical tips for naming your product or company effectively, and affordable domain name strategies from a noted naming expert.
Growing open source company MongoDB shares lessons on how to both build & serve its developer community, and optimize sales & marketing.
Fred Dixon, CEO of our BigBlueButton team, shares some best practices on generating revenues for OS companies in their earliest stages.
BrowserID makes it easy for users to manage online identity and sign into websites. Plus it's super easy for developers to implement in their sites.
The Mozilla Labs Apps Project uses Web standards and open technologies to bring app experiences to all of your devices, wherever you are.
CASH Music's co-founder and tech lead walks us through his testing workflow and explains the value proposition of TDD and continuous integration.
Pivotal Labs gives our teams the scoop on how to get up & running with this first-class agile software development tool.
From December's Summit, lightning talks by our Fellows introduce six WebFWD projects: BigBlueButton, CASHMusic, Meemoo, OpenPhoto, Synbiota and Verese.
Learn creative ways to support and scale your small project's systems and operations from Mozilla's Zandr Milewski.
Mozillian Mike Hanson shares how, when done with planning and thought, software development becomes a key asset for attracting more contributors.
Mozilla User Researchers offer straightforward, simple tactics for user testing that lean teams can apply early and often in their product development.
Three Stanford students provide a framework to effect real change for your startup - or your life - through the practice of behavior design.
Mozillian Diane Loviglio takes us through a hands-on exercise to set your product up for success through direct, hands-on user research.