Resources

Get to know WebFWD.

Learning Modules

These videos, exercises and resources are what we put our teams through to transform them into full-fledged businesses. We invite you to not only learn from them, but to also join in and give us your feedback!

Strategy

Strategy

Pascal Finette

Learn how to build an effective strategy to ensure your startup learns quickly and effectively to grow into a healthy business.

Customer Value Proposition

Customer Value Proposition

Jane Finette

Ensure your product gels with the right audience segments by honing in on your core product differentiators with these two key exercises.

User Research

User Research

Diane Loviglio

Get out of the building and talk to users! You'll develop both screener to locate the most relevant people, and an interview script to ask them the right questions.

User Experience: Registration Forms

User Experience: Registration Forms

Brian Dils

Forms and signups may not sound sexy, but they are critical to your business. Learn practical tips on removing the superfluous stuff and have effective conversations with your users to ensure they actually sign up!

User Experience: Responsive Design

User Experience: Responsive Design

Matt Kelly & Jonathan Smiley

Build your product for a multi-device world by learning the latest approaches and tools for responsive design.

Designing For New Users

Designing For New Users

Chrissie Brodigan

Chock-full of practical tips to design your website and emails for optimal new user engagement and retention.

Customer Acquisition: From Product to Market

Customer Acquisition: From Product to Market

Eva Ho

You've researched your users and developed your product… but you need people to use it! Identify common key barriers to adoption and tactics to draw people to your offerings.

Customer Acquisition: Attacking A New Platform

Customer Acquisition: Attacking A New Platform

Charles Hudson

Charles Hudson is sharing some wisdom on how to attack a new platform with intelligence and thought to allow developers and entrepreneurs to make the most of this fresh opportunity.

Community Building

Community Building

Mary Colvig

One of the most powerful ways to extend the reach of your product or service is through your users. Learn how you can develop a strong loyalty with your contributors, users and fans to develop viable growth and impact.

Social Media Best Practices

Social Media Best Practices

Rachel Masters

Social media provides unprecedented opportunities for startups to get conversations going early on with users, contributors and other stakeholders. Rachel shares best practices and tools to get you on the road to using social effectively.

Selling: The Skill Everyone Needs

Selling: The Skill Everyone Needs

Fred Dixon

Fred will show you that sales is a process that breaks down to three phases - “Qualification, Negotiation, and Close” - and he will walk you through the details of each phase.

Financials & Metrics

Financials & Metrics

Pascal Finette

Create a financial model and an effective set of metrics to accurately track and engineer the growth of your business.

Legal: Getting Your License Right

Legal: Getting Your License Right

John McGaraghan & Michael Wolk

Selecting what licensing scheme to use is critical for software companies - particularly open source ones. These attorneys from Wilson Sonsini walk through the various licensing options and provide guidance.

Legal: Founder Protection

Legal: Founder Protection

Lowell Ness

Our friends at Orrick, Herrington & Sutcliffe walk us through the key issues and steps you can take to prepare for unknown developments as your company hits various inflection points in its growth path.

LearnFWD Webinars and Presentations

A growing collection of presentations and brown bag talks and other presentations hosted and curated by WebFWD. These sessions cover various aspects of product development and entrepreneurship. The presenters are world-class experts from diverse disciplines.

Community

Code doesn’t build software: *people* build software

Code doesn’t build software: *people* build software

Homa Bahrami, UC Berkeley

Tools, techniques and best practices used by geo-distributed teams, from a study of Mozilla done at the Haas School of Business.

It’s the Community, Not the Code

It’s the Community, Not the Code

Jaisen Mathai, OpenPhoto

WebFWD Fellow and OpenPhoto Project founder discusses the important role APIs play in building an engaged developer community.

The Science of Community Management

The Science of Community Management

David Eaves, Public Policy Entrepreneur

Community expert David Eaves outlines two key approaches for community managers to ensure positive experiences for their contributors.

Now You See It

Now You See It

Cathy Davidson, Duke University

Duke University professor and author invites us to consider "how the brain science of attention will transform the way we live, work and learn."

WebFWD - An Overview

WebFWD - An Overview

Diane Bisgeier, Mozilla

WebFWD’s program manager recaps highlights and lessons learned from the first six months (from launch to Summit), and looks ahead to 2012.

Building a Community

Building a Community

Asa Dotzler, Mozilla

Mozillian Asa Dotzler draws from years of experience building the Firefox community to guide our teams on how to engage contributors.

Design / UX

The old ways of Web design don't work

The old ways of Web design don't work

Jonathan Smiley & Matt Kelly, ZURB

ZURB Interactive Design introduces us to Foundation, their newly released open source framework for iterative and responsive design prototyping.

Mobile Apps must die

Mobile Apps must die

Scott Jenson, frog design

A user experience pioneer and thoughtful futurist with frog design looks ahead to an apps environment in which discoverability and just-in-time interaction are key.

A Developer and a Designer Discuss Color

A Developer and a Designer Discuss Color

Adam Smith & Nick Totaro, Originate Labs

Learn both the scientific and artistic perspectives on color and how to apply these to ensure your site best speaks to your audience.

Design Drives Action

Design Drives Action

Jonathan Smiley, ZURB

ZURB Interactive Design lead developer describes how thoughtful flow-driven interaction design can support user conversion and other desired outcomes.

Principles of Effective Design

Principles of Effective Design

Kevin Fox, UX Designer

Former Mozillian and designer of Gmail and Google Calendar Kevin Fox takes us above the the weeds to key guiding principles for great design.

User Experience

User Experience

Jennifer "Boriss" Morrow, Mozilla

Jennifer Morrow aka "Boriss" debunks key myths around UX, and shows us some practical and take-no-prisoners ways to create great interface design.

Financials & Metrics

10 Insights You Ought to Track

10 Insights You Ought to Track

Neil Patel, KISSmetrics

The founder of both Crazy Egg & KISSmetrics shares on why you must not only understand, but act on, analytics for your website.

Human Resources

Energy: A Startup's Most Precious Resource

Energy: A Startup's Most Precious Resource

Jennifer Selby, Selby Group

Learn from certified personality typing expert Jennifer Selby Long how to manage your startup's most valuable resource: energy.

Incorporation

Incorporation Issues for Early-Stage Companies

Incorporation Issues for Early-Stage Companies

Steven Levine, Fenwick & West LLP

Steven Levine of Fenwick & West explores various issues early-stage companies should consider when making incorporation decisions.

Ten Startup Mistakes

Ten Startup Mistakes

Larry Kane, Orrick

Larry Kane, Partner at leading startup law firm Orrick, walks us through 10 Startup Mistakes to Avoid, from a legal perspective.

Investment

Term Sheets

Term Sheets

Lowell Ness, Orrick

Orrick, a leading law firm serving startups, walks us through their online tools helping entrepreneurs to structure financing term sheets.

Terms for Angel Financings

Terms for Angel Financings

Larry Kane, Orrick

Orrick Partner Larry Kane walks our teams through the differences between angel, seed and Series A rounds for early stage companies.

Raising Money

Raising Money

Dan Rosen, Highland Capital Partners

Dan Rosen of Highland Capital Partners shares how to effectively court investors: what to emphasize not only in the pitch, but before and after.

Licensing

Best Practices for Open Source Compliance for Startups

Best Practices for Open Source Compliance for Startups

Heather Meeker, Greenberg Taurig

A legal expert on open source licensing and compliance shares strategies for mitigating risk and enabling decentralized growth.

Creative Licensing to Foster Creativity & Sharing

Creative Licensing to Foster Creativity & Sharing

Eric Steuer, Creative Commons

What is creative licensing, who's using it today and why is it important for many early-stage web companies.

Commercialization of Open Source Companies

Commercialization of Open Source Companies

Curtis Smolar, Partner Fox Rothschild LLP

WebFWD mentor and litigation expert Curtis Smolar outlines tangible steps OS projects can take to protect their brands.

Marketing

How to Create Brand Names with Buzz

How to Create Brand Names with Buzz

Alexandra Watkins, Eat My Words

Enlightening and practical tips for naming your product or company effectively, and affordable domain name strategies from a noted naming expert.

Open Source Community Marketing

Open Source Community Marketing

Meghan Gill, MongoDB

Growing open source company MongoDB shares lessons on how to both build & serve its developer community, and optimize sales & marketing.

Sales

Building a Business around Open Source

Building a Business around Open Source

Fred Dixon, Blindside Networks

Fred Dixon, CEO of our BigBlueButton team, shares some best practices on generating revenues for OS companies in their earliest stages.

Technology

A Deeper Look at BrowserID

A Deeper Look at BrowserID

Ben Adida, Mozilla

BrowserID makes it easy for users to manage online identity and sign into websites. Plus it's super easy for developers to implement in their sites.

The Apps of Tomorrow

The Apps of Tomorrow

Bill Walker, Mozilla

The Mozilla Labs Apps Project uses Web standards and open technologies to bring app experiences to all of your devices, wherever you are.

Testing CASH Music

Testing CASH Music

Jonathan "Duke" Leto, CASH Music

CASH Music's co-founder and tech lead walks us through his testing workflow and explains the value proposition of TDD and continuous integration.

Intro to Tracker

Intro to Tracker

Joanne Web, Pivotal Tracker

Pivotal Labs gives our teams the scoop on how to get up & running with this first-class agile software development tool.

WebFWD Summit - Team Pitches

WebFWD Summit - Team Pitches

Various, WebFWD

From December's Summit, lightning talks by our Fellows introduce six WebFWD projects: BigBlueButton, CASHMusic, Meemoo, OpenPhoto, Synbiota and Verese.

Build Cheap and Scale

Build Cheap and Scale

Zandr Milewski, Mozilla

Learn creative ways to support and scale your small project's systems and operations from Mozilla's Zandr Milewski.

Software Development Best Practices

Software Development Best Practices

Mike Hanson, Mozilla

Mozillian Mike Hanson shares how, when done with planning and thought, software development becomes a key asset for attracting more contributors.

User Research

Getting Started with User Testing

Getting Started with User Testing

Diane Loviglio & Jinghua Zhang, Mozilla

Mozilla User Researchers offer straightforward, simple tactics for user testing that lean teams can apply early and often in their product development.

Drive Results through Behavior Design

Drive Results through Behavior Design

David Ngo, Karissa Paddie & Nishant Jacob

Three Stanford students provide a framework to effect real change for your startup - or your life - through the practice of behavior design.

User Research In Practice

User Research In Practice

Diane Loviglio, Mozilla

Mozillian Diane Loviglio takes us through a hands-on exercise to set your product up for success through direct, hands-on user research.